(Inhale deeeeeeply) Can you smell that fresh, clean coal air?
Today, Peabody Energy—the largest private coal company in the world—launched Coal Cares, a website giving away free, Justin Bieber-themed inhalers to asthmatic children and providing other, pro-coal info to kids everywhere. Yes, coal gives people asthma, but it’s still the “safest energy out there.” There are word searches, a Kidz Koal Korner, and a promise that “for every 1,000 inhaler actuators donated via Coal Cares™, Peabody will make a $500 donation towards the cost of one lung-replacement therapy.” It’s also totally fake.
More info on the Hoax of the Day at the click.
This prank was carried out by the Yes Men, soooo funny